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Customer management practices

Make the record useful to the next person.

Customer management improves when colleagues can understand what has happened, what was agreed and what needs attention. The aim is a dependable shared picture, without turning every interaction into unnecessary administration.

Pixie CRM editorial team · Updated

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Put customer management into practice

Follow real application screens at your own pace, with English captions and a matching written guide.

All video tutorials

1:43 English captions

Set customer billing and shipping addresses

Set separate customer billing and shipping addresses in Pixie CRM. Follow live clicks to copy the customer address, copy billing to shipping, save and verify both sets of fields.

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1:33 English captions

Create and verify a customer group

Create a customer group in Pixie CRM with live clicks. Open the group creator from a customer profile, enter a clear name, save and verify that the group remains available after reopening.

1:49 English captions

Enter and verify a customer custom field value

Enter a Pixie CRM customer custom field value with live clicks. Open the customer Custom Fields tab, enter the planning reference, save and reopen the record to verify that the value is retained.

Record commitments and context

A useful note explains the customer’s question, the decision made and the next action. Record a follow-up owner and date where an action is needed. Avoid vague entries such as “called customer” when the outcome matters, and keep unrelated or sensitive personal information out of free-text fields.

Keep ownership visible

An account owner coordinates the relationship, while individual tasks may belong to sales, delivery, finance or support. Agree what happens when the owner is away and when an enquiry changes department. A handover should explain the situation and link to the relevant records so the customer does not have to start again.

Review the exceptions

Use regular reviews to find records with no next action, unresolved support questions or overdue commercial decisions. Separate a genuinely inactive relationship from a missing update. Correct duplicates carefully so useful correspondence and document links remain attached to the right organisation.

Measure habits that improve service

Look for practical signals such as clear ownership, complete handovers and fewer requests for information the team already holds. Reporting is more useful when everyone understands the definitions. Explain how records will be used and make the minimum required information proportionate to the work.

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